With farming childhood and as an Neonatal Intensive Care and Paediatrics Nurse, Anna Brand, founder of The Woolly Brand brings knowledge and a skillset that sets her apart in the infants and children's apparel space.

With experience caring for our most vulnerable little people, Anna saw T|W|B as an opportunity to replicate the nostalgia of our childhoods, the hand-me-down, hand knitted pieces from Grandma that came with great love and combining it with a foundation in science and evidence.

'I feel a responsibility to invest in my children, to provide a reliable and sustainable future. One that is nurtured in fibres that will not only care for them but will give back too.

We live busy lives, our kids are on the go, we are working and want so much for our families. Combining the nurturing space knitwear holds with the dynamic benefits of merino wool is important, but to do it with convenience is essential.

My answer, The Woolly Brand, Australian Merino Wool Knitwear for infants and children that is gentle, durable and machine washable.